Marketing Jobs in Santa Cruz, CA
A Marketing professional in the retail industry is responsible for the promotion and selling of products or services. They develop strategic marketing campaigns, conduct market research, analyze trends, and identify target markets to increase sales and customer engagement. They also design and implement promotional materials and sales strategies, manage social media platforms, and coordinate with other departments to ensure consistent branding. Through these roles, they play a crucial part in driving retail growth, customer loyalty, and overall brand awareness.
Essential skills for a marketing professional in retail include strong communication and interpersonal skills, creativity, strategic thinking, data analysis, and a deep understanding of consumer behavior and market trends. They should also have strong digital marketing skills, including SEO, SEM, content marketing, and social media marketing. Familiarity with marketing software and tools such as Adobe Creative Suite or Google Analytics is also beneficial. Certifications such as Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification can enhance credibility and expertise. Prior roles that can lead to a marketing position in retail may include Marketing Coordinator, Sales Associate, or Social Media Specialist.
Investment Sales & Marketing Manager
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 1 day ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 1 day ago
Manage relationships with relevant technology and marketing vendors?...
Part Time Product Demonstrator in Costco
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
Minimum: Maximum: Market Type: Demonstrations We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that...
Security Assistant Account Manager - Retail
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
Overview Allied Universal, North Americas leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and...
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
You'll play a central role in making marketing efforts more scalable, measurable, and effective. This role is onsite at our Mountain View, CA office!...
Security Account Manager Retail
- San Jose, CA (24 miles from Santa Cruz, CA)
- 3 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 3 days ago
Allied Universal®, North America’s leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and...
National Retail Account Manager
- San Jose, CA (24 miles from Santa Cruz, CA)
- 3 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 3 days ago
National Accounts experience and/or business or marketing experience preferred....
Product Marketing Manager API Gateway
- San Jose, CA (24 miles from Santa Cruz, CA)
- 5 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 5 days ago
You will also need strong communication and project coordination skills to work effectively with cross-functional teams, including Product Management, Sales, Corporate Marketing, and Business Development...
Product Marketing Manager, Data Center
- San Jose, CA (24 miles from Santa Cruz, CA)
- 5 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 5 days ago
You will work closely with cross-functional teams, including engineering, product management, sales, and corporate marketing, to develop and implement marketing strategies that drive product adoption...
Senior Product Marketing Manager, Launch
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 6 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 6 days ago
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred) and 10+ years of experience in marketing, product marketing, or solutions marketing Proven track record of developing...
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 6 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 6 days ago
You are an efficient project & production manager skilled in program execution, and have strong experience working with product marketing, segment marketing, digital, and sales....
Senior Brand Marketing Manager
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
marketing programs and sampling investments....
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
If you thrive in fast-paced startup environments and love experimenting with data-driven marketing to fuel growth, we want to hear from you!...
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
Develop and implement strategic marketing plans to support market expansion, including digital marketing, content marketing, and lead generation campaigns....
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
This company has scaled to $25M+ in ARR with no formal sales or marketing function - trusted already by major global tech leaders....
Product Marketing Manager - Small/Regional Enterprise
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 days ago
Location: Santa Clara Experience: 3-7 years in Product Marketing, exper i ence in enterprise networking and network security required....
Demographic Data for Santa Cruz, CA
Moving to Santa Cruz, CA? Find some basic demographic data about Santa Cruz, CA below.
Marketing Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Jobs in Santa Cruz, CA
Highest Education Level
Marketings in Santa Cruz, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing position
- Research Skills
- Market Research
- Product Management
- Email Marketing
- Marketing Communications
- Integrated Marketing
- Demand Generation
- Content Marketing
- Strategic Marketing
- Media
- Campaign Development
- Product Launch
- Segmentation
- Marketing Automation
- Content Development
- Global Marketing
- ROI Analysis
- Marketing & Sales
- Web Marketing
- B2B Marketing
- Storytelling
- Budgets
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Consumer Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Partner Marketing
- Artificial Intelligence
- Customer Insight
- Account-Based Marketing
- Brand Awareness
- Marketing Campaigns
- Marketing Strategies
- Product Marketing
- Market Planning
- Digital Marketing
- Wellness
- Sales & Marketing
- Cooking
- Business to Business Sales
- Retail
- Strategy Development
- Military Background
- Driving
- Presentation
- Friendliness
- Events
- Flexibility
- Collaboration
- Interpersonal Skills
- Reporting
- Sales
- Team Building
- Project Management
- Microsoft Excel
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Related Career Advice Articles
The Evolution of Retail: Employment Opportunities for 2017 & Beyond
If you're considering a retail career path, read this overview to learn more about how the rise of online shopping is impacting the retail industry as a whole.
Read article »
How to Become an Innovative and Stand-Out Store Manager
Ready to take your retail management career to the next level? Follow this advice for store managers who want to stand out in the retail jobs market.
Read article »
How to Become a Store Manager
Looking to advance your retail career but not sure how to become a store manager? This guide will cover everything you need to know to land your next job.
Read article »