Marketing Jobs in California
A Marketing professional in the retail industry is responsible for the promotion and selling of products or services. They develop strategic marketing campaigns, conduct market research, analyze trends, and identify target markets to increase sales and customer engagement. They also design and implement promotional materials and sales strategies, manage social media platforms, and coordinate with other departments to ensure consistent branding. Through these roles, they play a crucial part in driving retail growth, customer loyalty, and overall brand awareness.
Essential skills for a marketing professional in retail include strong communication and interpersonal skills, creativity, strategic thinking, data analysis, and a deep understanding of consumer behavior and market trends. They should also have strong digital marketing skills, including SEO, SEM, content marketing, and social media marketing. Familiarity with marketing software and tools such as Adobe Creative Suite or Google Analytics is also beneficial. Certifications such as Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification can enhance credibility and expertise. Prior roles that can lead to a marketing position in retail may include Marketing Coordinator, Sales Associate, or Social Media Specialist.
particularly client and opportunity centric marketing programs Good experience in B2B marketing including digital, social media and marketing analytics Must be agile and willing to jump in and execute...
technology software to upload contacts to the CRM, send email campaigns, customize and print marketing collateral, track sales calls, leads, referrals, and notes Who You Are: Results-oriented Superb...
Digital Shelf Specialist Assistant Marketing Manager
- Livermore, CA
- 3 hours ago
- Livermore, CA
- 3 hours ago
Relevant experience in marketing, especially brand, E-Comm, and/or digital marketing within wine, alcohol, or FMCG. Technical skills in Salsify and similar PIM/DAM tools....
Delivers marketing ideas and integrated marketing programs which increase consumer engagement, brand affinity and brand growth....
A minimum of 10 years' full-time work experience in a fast-paced marketing department. Marketing experience in the hospitality industry preferred....
About the Role: As an Account-Based Marketing Manager at FERMAT, you will drive personalized, high-impact marketing strategies tailored to our largest e-commerce accounts....
The Flex Pay Marketing Manager executes Flex Pay brand marketing to Upgrade consumers, ideates and creates integrated marketing campaigns on a partner-specific level, and analyzes and tracks marketing...
Principal Product Marketing Manager, Service Management Solutions
- San Francisco, CA
- 8 hours ago
- San Francisco, CA
- 8 hours ago
Qualifications 10+ years of B2B product marketing....
Principal Technical Product Marketing Manager, Platform
- San Francisco, CA
- 18 hours ago
- San Francisco, CA
- 18 hours ago
As a Principal Technical Product Marketing Manager, you will be a strategic leader for our Platform product marketing team....
Reporting to the Senior Manager of Events and Field Marketing, the Field Marketing Manager will be responsible for planning and executing our hosted, sponsored and partner events strategy....
Staff Product Marketing Manager, Auth0 - Developer Experience
- San Francisco, CA
- 22 hours ago
- San Francisco, CA
- 22 hours ago
Enable Marketing Campaigns: Deliver key messaging and content for digital and field marketing campaigns to drive demand generation and pipeline growth....
Product Marketing Manager Intern (GBO) - 2025 Project Intern (BS/MS)
- San Jose, CA
- 22 hours ago
- San Jose, CA
- 22 hours ago
Responsibilities** Team Introduction: TikTok's SMB global business operation team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are...
marketing plans....
Comscore's Product Marketing team, the connective tissue between customer needs, is seeking a Product Marketing Manager to help simplify and amplify our robust suite of data solutions....
CRM Marketing Manager III - E-mail campaigns, ESP
- San Jose, CA
- 23 hours ago
- San Jose, CA
- 23 hours ago
digital marketing initiatives, including SEO, social media marketing, and content creation to drive online engagement.Manage marketing campaigns from conception to execution, ensuring alignment with...
Demographic Data for California
Moving to California? Find some basic demographic data about California below.
Marketing Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Jobs in California
Highest Education Level
Marketings in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing position
- Research Skills
- Competitive Analysis
- Market Research
- Product Management
- Email Marketing
- Marketing Communications
- Integrated Marketing
- Demand Generation
- Content Marketing
- Strategic Marketing
- Media
- Product Launch
- Segmentation
- Marketing Automation
- Brand Marketing
- Content Development
- ROI Analysis
- Marketing & Sales
- Web Marketing
- B2B Marketing
- Budgets
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Pardot
- Partner Marketing
- Persona Creation
- Voice of the Customer
- Customer Insight
- Account-Based Marketing
- Retail Marketing
- Marketing Strategies
- Marketing Campaigns
- Product Marketing
- Market Planning
- Digital Marketing
- Wellness
- Cooking
- Business to Business Sales
- Reimbursement
- Retail
- Strategy Development
- Military Background
- Prioritizing
- Driving
- Presentation
- Friendliness
- Events
- Flexibility
- Collaboration
- Interpersonal Skills
- Reporting
- Sales
- Team Building
- Project Management
- Microsoft Excel
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Related Career Advice Articles
The Evolution of Retail: Employment Opportunities for 2017 & Beyond
If you're considering a retail career path, read this overview to learn more about how the rise of online shopping is impacting the retail industry as a whole.
Read article »
How to Become an Innovative and Stand-Out Store Manager
Ready to take your retail management career to the next level? Follow this advice for store managers who want to stand out in the retail jobs market.
Read article »
How to Become a Store Manager
Looking to advance your retail career but not sure how to become a store manager? This guide will cover everything you need to know to land your next job.
Read article »