Marketing Jobs in Lancaster, MA
A Marketing professional in the retail industry is responsible for the promotion and selling of products or services. They develop strategic marketing campaigns, conduct market research, analyze trends, and identify target markets to increase sales and customer engagement. They also design and implement promotional materials and sales strategies, manage social media platforms, and coordinate with other departments to ensure consistent branding. Through these roles, they play a crucial part in driving retail growth, customer loyalty, and overall brand awareness.
Essential skills for a marketing professional in retail include strong communication and interpersonal skills, creativity, strategic thinking, data analysis, and a deep understanding of consumer behavior and market trends. They should also have strong digital marketing skills, including SEO, SEM, content marketing, and social media marketing. Familiarity with marketing software and tools such as Adobe Creative Suite or Google Analytics is also beneficial. Certifications such as Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification can enhance credibility and expertise. Prior roles that can lead to a marketing position in retail may include Marketing Coordinator, Sales Associate, or Social Media Specialist.
Store Product Sample Representative
- Leominster, MA (6 miles from Lancaster, MA)
- 3 days ago
- Leominster, MA (6 miles from Lancaster, MA)
- 3 days ago
We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that enrich their lives. Joining Advantage...
Hudson, OH - Assistant Event Marketing Manager
- Hudson, NH (23 miles from Lancaster, MA)
- 1 day ago
- Hudson, NH (23 miles from Lancaster, MA)
- 1 day ago
Preferred Knowledge, Skills, Abilities, or Certifications: Previous management position in direct-to-consumer marketing. Experience in home improvement event marketing....
Regional Marketing Manager - Events & Retail
- Northborough, MA (9 miles from Lancaster, MA)
- 1 day ago
- Northborough, MA (9 miles from Lancaster, MA)
- 1 day ago
QUALIFICATIONS AND SKILLS: Bachelor's degree in marketing/communications or equivalent demonstrated skills and abilities 3-5 years' experience in sales/marketing, planning events and/or managing sales...
Solution Marketing Manager, Business Intelligence
- Chelmsford, MA (17 miles from Lancaster, MA)
- 1 day ago
- Chelmsford, MA (17 miles from Lancaster, MA)
- 1 day ago
Job Title Solution Marketing Manager, Business Intelligence Job Description Axis Communications is looking for a strategic, out-of-the-box thinker to join our product marketing team as a Solution Marketing...
Part Time Product Demonstrator in Target
- Leominster, MA (6 miles from Lancaster, MA)
- 2 days ago
- Leominster, MA (6 miles from Lancaster, MA)
- 2 days ago
Minimum: Maximum: Market Type: Demonstrations We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that...
Retail Marketing Loyalty Program Specialist
- Waltham, MA (21 miles from Lancaster, MA)
- 2 days ago
- Waltham, MA (21 miles from Lancaster, MA)
- 2 days ago
This role will ensure timely setup, coordination, testing, and troubleshooting of promotions across marketing systems and retail stores....
- Burlington, MA (23 miles from Lancaster, MA)
- 2 days ago
- Burlington, MA (23 miles from Lancaster, MA)
- 2 days ago
Establish KPIs, reporting and analysis for marketing campaigns....
- Wellesley, MA (23 miles from Lancaster, MA)
- 4 days ago
- Wellesley, MA (23 miles from Lancaster, MA)
- 4 days ago
Sr Marketing Manager Job-Title: Sr Marketing Manager, Internal Communications. Duration: 6+ Months Hybrid Job Description: Experience This role is hybrid....
Senior Product Marketing Manager --Saas Platform
- Burlington, MA (23 miles from Lancaster, MA)
- 5 days ago
- Burlington, MA (23 miles from Lancaster, MA)
- 5 days ago
Gather and synthesize customer and partner feedback to inform product positioning and marketing strategies....
Content Marketing Manager Ostomy Care
- Lexington, MA (23 miles from Lancaster, MA)
- 10 days ago
- Lexington, MA (23 miles from Lancaster, MA)
- 10 days ago
The Clinical Content Marketing Manager will be responsible to creating clinical marketing content that strengthens and aligns with Ostomy Care marketing campaigns, patient programs, and product portfolio...
Product Marketing Manager, Security Awareness & Training
- Lexington, MA (23 miles from Lancaster, MA)
- 10 days ago
- Lexington, MA (23 miles from Lancaster, MA)
- 10 days ago
The product marketing organization is looking for an experienced and entrepreneurial Product Marketing Manager to champion engagement, enablement and awareness with our Security Awareness & Training...
Sales & Marketing Manager at College Hunks Hauling Junk & Moving
- Lowell, MA (21 miles from Lancaster, MA)
- 11 days ago
- Lowell, MA (21 miles from Lancaster, MA)
- 11 days ago
Assist with the implementation and execution of marketing plans. Keep all unused trucks parked in high profile visible locations based on marketing focused zip code strategies....
- Waltham, MA (21 miles from Lancaster, MA)
- 14 days ago
- Waltham, MA (21 miles from Lancaster, MA)
- 14 days ago
Bachelor's Degree in Marketing or related field. 4-7 years in B2B marketing or equivalent education. Working toward functionally related certifications or advanced degrees....
Senior Marketing Manager, Brand
- Waltham, MA (21 miles from Lancaster, MA)
- 14 days ago
- Waltham, MA (21 miles from Lancaster, MA)
- 14 days ago
The Brand Marketing team develops and executes marketing initiatives that work to position Constant Contact in the market, and build awareness of our brand amongst consumers and potential customers....
Retail and Marketing Representative
- Nashua, NH (20 miles from Lancaster, MA)
- 14 days ago
- Nashua, NH (20 miles from Lancaster, MA)
- 14 days ago
Job Overview: Looking for a high-energy sales opportunity that lets you engage with customers, earn uncapped bonuses, and travel across multiple locations? Whether you're launching your sales...
Demographic Data for Lancaster, MA
Moving to Lancaster, MA? Find some basic demographic data about Lancaster, MA below.
Marketing Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Jobs in Lancaster, MA
Highest Education Level
Marketings in Lancaster, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing position
- Research Skills
- Competitive Analysis
- Engineering
- Market Research
- Product Management
- Marketing Communications
- Integrated Marketing
- Demand Generation
- Blogging
- Content Marketing
- Strategic Marketing
- Media
- Campaign Management
- Product Launch
- Segmentation
- Marketing Automation
- Content Strategy
- Brand Marketing
- Content Development
- Global Marketing
- ROI Analysis
- Marketing & Sales
- B2B Marketing
- Storytelling
- Budgets
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Partner Marketing
- Persona Creation
- Artificial Intelligence
- Voice of the Customer
- Customer Insight
- Account-Based Marketing
- Marketing Strategies
- Marketing Campaigns
- Product Marketing
- Market Planning
- Digital Marketing
- Wellness
- Business to Business Sales
- Cooking
- Retail
- Strategy Development
- Military Background
- Prioritizing
- Friendliness
- Driving
- Presentation
- Events
- Interpersonal Skills
- Flexibility
- Collaboration
- Reporting
- Team Building
- Project Management
- Sales
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Related Career Advice Articles
The Evolution of Retail: Employment Opportunities for 2017 & Beyond
If you're considering a retail career path, read this overview to learn more about how the rise of online shopping is impacting the retail industry as a whole.
Read article »
How to Become an Innovative and Stand-Out Store Manager
Ready to take your retail management career to the next level? Follow this advice for store managers who want to stand out in the retail jobs market.
Read article »
How to Become a Store Manager
Looking to advance your retail career but not sure how to become a store manager? This guide will cover everything you need to know to land your next job.
Read article »