Marketing Manager, Interiors Group

At Standard Textile, we're dedicated to providing comfort and care across generations. Guided by our values, we focus on solutions that serve our customers, support our associates, and strengthen our communities. Since 1940, we've remained committed to creating better textilesdelivered seamlessly by experts who care. The Interiors Group Marketing Manager is the dedicated marketing lead for the Interiors Group. This person translates business unit priorities into clear messaging, customer-ready content, and sales tools that help customers understand IG, build confidence in what will be delivered, and take the next step. This role owns IG's presence across key touchpoints and combines strategic marketing thinking with hands-on content development and light creative production using accessible design tools, while partnering with the corporate marketing team for larger design and digital initiatives. Responsibilities Include: Content Strategy & Sales Enablement: Define and maintain IG's core messaging and value propositions by audience segment: operations/facilities leaders, procurement teams, specifiers (architects/designers), and channel partners. Develop and execute a quarterly content plan that identifies the stories, proof points, and tools most likely to move priority segments forward. Create concise, benefit-led customer materials that explain what IG offers, why it matters, and how customers can engage. Formats include one-pagers, customer-ready presentation decks, case studies, project highlights, and practical specification or installation guides. Build and maintain market-specific sales playbooks that address common objections, competitive positioning, and buying triggers by segment. Develop and execute multi-channel campaigns (email, social, print, and digital) that bring IG's messaging to life, drive engagement, and support sales enablement priorities. Update, develop or create branded marketing assets using design platforms (e.g., Canva, Adobe or similar tools) to support day-to-day marketing needs such as one-pagers, presentations, email communications, and social media content. Gather feedback from business leaders, sales teams and customers and use it to continuously improve content relevance and usability. Brand Presence & Messaging: Own IG's messaging across the places customers verify vendors: the IG website, third-party platforms, procurement cooperatives, and professional/social channels. Work with the corporate digital marketing team to guide IG web content, page structure, and the customer experience on IG pages - ensuring calls-to-action make it easy for prospects to request a quote, sample, consultation, or specification package. Partner with the corporate events team to plan and coordinate IG participation in tradeshows and industry events, ensuring a strong brand presence and effective sales enablement through clear messaging, customer-ready materials, and booth content. Support thought leadership through practical, educational content tied to IG's domain expertise (e.g., textile performance in institutional settings, specification best practices, total cost of ownership perspectives). Ensure all IG content and visual presentation align with Standard Textile voice, tone, brand standards, and IG business strategy. Cross-Functional Coordination & Vendor Management: Work closely with IG Sales, Product, and Operations to ensure content is accurate, useful, and aligned to real customer needs and buying requirements. Coordinate production support through corporate marketing teams and outside partners (photography/video, design overflow, web execution), including clear creative briefs and realistic timelines. Coordinate with the corporate design team on major design projects to ensure alignment with Standard Textile brand standards. Manage the organization and distribution of fabric imagery assets across all channels (website, sales materials, presentations, binder cards, and partner channels), ensuring internal teams and partners consistently access current, approved files. Participate in regular feedback loops with Sales to capture objections, competitive intelligence, and segment-level opportunity signals that inform content priorities. Qualifications Include: Required: 5+ years of experience in B2B marketing with a focus on content development, brand marketing, or sales enablement - ideally in industries where buying decisions involve multiple stakeholders and long evaluation cycles. Ability to develop clear, visually effective marketing assets using accessible design tools (e.g., Canva, Adobe or similar platforms) to support day-to-day content needs such as presentations, one-pagers, and digital communications. Proven track record managing marketing programs, including managing campaigns from concept to execution Demonstrated ability to write clearly and produce customer-ready sales tools - concise, benefit-led, and free of jargon. Experience translating complex or technical information into clear, practical content for non-technical buyers. Strong prioritization and project management skills; able to manage multiple workstreams and short timelines while maintaining quality. Comfort working cross-functionally with Sales, Product, and Operations teams and incorporating their input without losing marketing clarity. Preferred: Familiarity with basic image editing and preparing product visuals for marketing materials and digital channels. Experience marketing to institutional buyers (healthcare, higher education, hospitality, or similar environments). Familiarity with Salesforce Account Engagement/Pardot or other marketing automation platforms. Experience working with centralized or shared-services marketing teams in a multi-BU organization. The hybrid schedule for this role includes in-office work on Tuesdays - Thursdays, and additional onsite days may be required during the training period. Associates are expected to be in the office during this time. Proudly, Standard Textile has earned a title of US Best Managed Company for the sixth year running, an honor awarded by Deloitte Private and The Wall Street Journal, celebrating the exceptional achievements of American private companies and their management teams. Standard Textile is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities. Join us! We're passionate about creating innovative textiles and services that provide people around the world a healthier, more gratifying, and more inspiring life. Founded in 1940, Standard Textile has developed a culture of innovation, quality, and service. With more than 150 patents, our products are engineered to deliver durability, longevity, and value. A vertically integrated company, we're the leading global provider of total solutions in the institutional textiles and apparel markets. Leveraging textile design, manufacturing, and laundry expertise, and our global infrastructure, we serve customers in the healthcare, hospitality, interiors, workwear, and consumer markets worldwide. We have been inspiring care, comfort, and change in our communities for more than 85 years. While our business is creating innovative textiles, it's our purpose that guides the solutions we offer and drives how we treat our customers, our associates, and the impact we make in our communities. We hold ourselves to a higher standard. A higher standard for why we exist, for how we create, and for what's next. Standard Textile has been selected as US Best Managed Company for a fourth consecutive year! Sponsored by Deloitte Private and The Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of their management teams. Standard Textile supports a Drug-Free Workplace. Any offer of employment for this position will be contingent upon the candidate passing a post-offer, pre-employment drug screen* and satisfactory background investigation. *Candidates selected for employment in Ohio will also be subject to a nicotine screening included in pre-hire requirements. In order to pass the nicotine screening, you must be completely free of the use of any nicotine containing products. US Best Managed Companies Winners | Deloitte US Careers at Standard Textile 80 Years of Standard Textile Standard Textile Website Standard Textile is an Equal Opportunity Employer, including Disabilities and Veterans. To support individuals protected under Section 503 of the Rehabilitation Act of 1973 and the Vietnam Veteran's Readjustment Act of 1974, we offer reasonable accommodations. Applicants needing assistance with the job application process can reach out to us at ....