In House Used Car Buyer - Mercedes-Benz of McKinney

Job Description

The In House Used Car Buyer will have a primary responsibility of executing a process which involves prospecting, appraising, and presenting offers to current vehicle owners with the goal of purchasing their vehicles from multiple sources for resale.

Duties and Responsibilities:

• Interface with current used vehicle owners through the service drive and multiple other avenues to appraise and present purchase offers for their vehicles.

• Utilize Sonic Automotive automated inventory management system to track and manage vehicle acquisitions.

• Appraise used vehicles and determine fair market value based on condition, mileage, and market trends.

• Understand market trends and changes within the geographic market to inform pricing strategies.

• Attend daily trade walks and sales meetings.

• Provide guidance and support to Sales Associates regarding used vehicle purchasing opportunities.

• Introduce vehicle owners to sales department personnel to facilitate new vehicle sales following their trade-in.

• Maintain a prospect development system and follow-up schedule to encourage repeat and referral business.

• Establish and achieve personal income goals consistent with dealership productivity standards.

• Demonstrate knowledge of federal, state, and local automotive sales regulations, vehicle equity, depreciation, and product features.

• Attend product and sales training courses as requested by management.

• Maintain professional appearance and interact positively with colleagues and guests to support dealership guest satisfaction objectives.