Marketing Manager

The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Top skills:

• Process Improvement

• Agile

• Quality Assurance

Schedule: Fully onsite

KEY RESPONSIBILITES/REQUIREMENTS:

Creative & Campaign Management:

Website Optimization:

• Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.

• Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.

• Work with B2B team and HQ , developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.

Product Launches & Campaigns:

• Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall Samsung marketing strategies.

• Develop and implement comprehensive tracking systems for all marketing campaigns.

• Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.

• Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.

Data-Driven Decision Making:

• Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.

• Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.

Collaboration:

• Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.

• Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.

• Ensure regular communication of project status, risks, and opportunities to all stakeholders.

Skills and Qualifications

• 7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.

• Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).

• Excellent analytical skills with the ability to interpret data and derive actionable insights.

• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.

• Experience working with marketing to drive eCommerce merchandising and sales.

• Strong eCommerce experience required.

• Preferred experience in large retail eCommerce organizations.

• Proficiency in ecommerce platforms, data analytics tools, and CRM software.

• Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.

Education:

• Bachelor's degree in Marketing, Communications, or related field, preferred.