Global Sales Manager - Sports Accounts

JOB SUMMARY

Choice Hotels, one of the worlds largest lodging franchisors, is seeking a results-driven Global Sales Manager Sports Accounts to manage and grow a portfolio of high-value accounts generating approximately $10M+ in annual revenue. This role is responsible for driving market share growth, strengthening executive-level relationships, and developing new business opportunities within the sports and entertainment ecosystem. The position requires a strategic sales professional who can deliver measurable revenue results while positioning Choice Hotels value proposition to key decision-makers. This role operates with significant autonomy and is accountable for achieving individual revenue targets and expanding long-term customer partnerships.

RESPONSIBILITIES

Account Management

• Manage and grow a portfolio of sports accounts to increase revenue production and market share

• Build and maintain strong relationships with key decision-makers to drive long-term partnerships

• Analyze account performance, customer trends, and market dynamics to inform strategic growth plans

• Conduct regular strategic account reviews and Quarterly Business Reviews (QBRs)

• Retain and expand existing accounts through proactive engagement, renewals, and value-based selling

• Deliver solutions that balance customer needs with franchisee performance and profitability

Business Development

• Identify and develop new business opportunities within the sports segment through networking, events, and proactive outreach

• Qualify and prioritize prospects based on revenue potential, business needs, and buying readiness

• Position Choice Hotels brands and solutions to meet customer objectives and drive incremental room night revenue

• Manage full sales cycle including prospecting, relationship development, and deal advancement

• Monitor industry trends and competitive activity to refine strategy and strengthen market positioning

Account Administration & Sales Execution

• Maintain accurate Salesforce/CRM records including pipeline, contacts, forecasts, and account activity

• Leverage CRM insights and performance data to inform forecasting and strategic decisions

• Develop and maintain account plans, relationship maps, and growth strategies

• Prepare proposals, negotiate contracts, and manage renewals to support revenue growth

• Lead QBRs and planning sessions to align on performance and future opportunities

• Participate in training to stay current on sales tools, systems, and brand offerings

QUALIFICATIONS

• Minimum 5+ years of sales experience, preferably in sports, entertainment, hospitality, or event-driven industries

• Bachelors degree or an equivalent combination of education and work experience

• Demonstrated experience managing large account portfolios and delivering measurable revenue growth

• Experience working with complex sales cycles and high-value accounts

• Proven ability to meet or exceed individual sales quotas and revenue targets

• Proficiency in Salesforce or similar CRM platforms

• Strong analytical and forecasting capabilities

• Familiarity with sales performance metrics and pipeline management tools

• Competitive, results-driven mindset with strong resilience and grit

• Excellent relationship-building and interpersonal communication skills

• Strategic thinking with ability to identify and act on growth opportunities

• Strong business acumen and ability to influence decision-makers

• Ability to work independently while collaborating cross-functionally

SALARY RANGE

The salary range for this position is $82,500 to $110,000 annually plus commission via participation in Choices Global Sales Incentive Plan.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. Were the hotel company for those who choose to bet on themselves the striver, the dreamer, the entrepreneur because thats who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD Located at Pike & Rose , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choices Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choices Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver