Retail Marketing Manager

About Us:

At Home Genius Exteriors, we are transforming the home improvement industry with state-of-the-art

technology, top-tier customer service, and an unwavering commitment to quality. Our servicesroofing,

siding, windows, exterior doors, and guttersprovide homeowners with safety, comfort, and pride. We

believe in trust, integrity, and building long-term customer relationships.

Position Overview:

We are seeking a dynamic and results-driven Retail Marketing Sr. Manager to lead our in-store retail

activation strategy. This role is responsible for identifying and securing lease spaces in major big-box retail

environments, building our brand presence, and driving lead generation through customer engagement.

The ideal candidate is a strategic leader with strong retail partnerships, marketing execution expertise,

and a proven track record of creating high-performing in-store programs.

The Retail Marketing Sr. Manager will support the strategy and lead the execution of in-store activations in

major big-box retailers to boost brand visibility and drive qualified leads. This role oversees branded

displays, kiosks, and ambassador teams while aligning with sales and marketing leadership to deliver

measurable ROI. Success is defined by engaging customer experience, optimized performance metrics,

and seamless integration with broader marketing campaigns.

Key Responsibilities:

Advanced the retail marketing strategy and implementation that is focused on securing and

activating lease spaces in major big-box retail stores to maximize brand visibility and lead

generation opportunities.

Collaborate with marketing leadership to align retail strategies with budgets and forecasts ensuring

a favorable ROI and efficiency.

Lead the design, build-out, and execution of branded in-store displays, kiosks, and experiential

spaces to delight and engage potential customers.

Collaborate with Field Marketing leadership to align retail activation strategies with lead generation

goals, while overseeing recruitment, training, and management of in-store brand ambassadors.

Track, analyze, and report on program performance, including traffic, engagement, appointment

setting, and conversion metrics to optimize activations based on key metrics

Manage vendor and agency relationships to support creative, logistics, and promotional needs and

ensure compliance with brand standards and guidelines across all retail locations.

Partners with cross-functional teams (social media, events) to integrate retail marketing into

broader campaigns, while staying informed on industry trends, competitor activities, and consumer

behaviors in the retail/home improvement sector.

Qualifications:

Leadership: Strong background in leading teams with exceptional communication, project

management skills to drive measurable results

Experience: 5 years of expertise in retail marketing, event marketing, or channel marketing, ideally

within home improvement or related industries.

Project Management: Ability to organize and manage multiple tasks and projects effectively and

drive to completion to meet deadlines.

Customer Focus: Strong understanding of home improvement customer engagement and

relationship-building through face-to-face engagement, digital interfaces and traditional media.

Adaptability: Ability to learn and adapt to competitive and market research while building internal

and exterior professional relationships within roofing/home improvement space.

Analytical Skills: The ability to analyze performance data and draw insights is crucial. Proficiency

in Microsoft Suite required.

Education: Bachelors degree in marketing, business, or equivalent combination of education and

experience is an advantage.

Schedule & Benefits:

Schedule:

Full-Time

On-Site (min 4 days) / Hybrid Streetsboro Ohio

Some travel involved

Benefits:

Health Insurance

Dental Insurance

Vision Insurance

Why Home Genius Exteriors?

Be part of a forward-thinking, tech-driven company that is redefining the home improvement industry. Join

a collaborative team that values growth, innovation, and delivering high-quality solutions to homeowners

across the nation.