General Manager

  • 2nd Swing - West Palm Beach
  • West Palm Beach, Florida
  • Full Time

Come work with us, not for us!

2nd Swing is a one of a kind, forward thinking, customer-centric golf retail company. Our employees are highly-valued, while working hard in a positive and supportive culture. At 2nd Swing you will find:

  • Vast Exposure to the Golf Industry
  • A Commitment to Total Well-Being
  • Opportunities to Discover Your Fit and Make an Impact
  • A Collaborative and Flexible Environment

2nd Swing is seeking a dynamic and experienced General Manager with a passion for golf to lead our team. The ideal candidate will have a proven track record in the golf industry, exceptional leadership skills, and a commitment to providing outstanding customer service. General Managers generally work 40-45 hours a week in a varied schedule, working daytime, as well as evenings and weekends.

  • Extensive golf experience, working in the industry or playing the game
  • Deep knowledge of golf equipment and industry
  • Demonstrated customer-centric approach
  • Outstanding communications skills with the ability to connect with a diverse range of golfers and colleagues
  • Excellent time management, delegation, and organizational skills, with the ability to prioritize effectively and meet deadlines
  • Ability to multitask and thrive in a fast-paced environment
  • 10 years previous retail management experience, leading large successful teams
  • 5 years of extensive involvement in the game
  • Fluent in golf - equipment, the industry and the game
  • Lead and develop a team of approximately 40 sales, fitting and operations team members
  • Deliver superior golfer engagement and build strong customer relationships
  • Streamline operations by effectively implementing and maintaining core company processes
  • Foster a positive, enthusiastic and collaborative work environment
Job ID: 523459609
Originally Posted on: 6/3/2026

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