Insights & Knowledge Director - Retail Towel/Tissue/Napkin (Brawny, Sparkle, Quilted Northern, Angel

Your Job We are seeking an experienced market research & insights practitioner to lead efforts for the Retail CPG business at Georgia-Pacific. The ideal candidate will be responsible for delivering comprehensive consumer insights and strategic recommendations that fuel brand growth and innovation. This role requires a forward-thinking leader who can navigate complex landscapes, inspire cross-functional collaboration, and translate consumer behavior into actionable business strategies. Reporting to the Senior Director of the broader Insights & Knowledge team, this position is a part of a team responsible for building the organization's consumer knowledge foundation and identifying proprietary insights. Internal customers will span the full organization from core Retail TTN business team, brand building/marketing, innovation, research & development, and sales. The candidate must possess the ability to thrive in a fast-paced environment that embraces both classic and entrepreneurial research approaches. The role will be based in Atlanta, Georgia, with some travel required. This is a hybrid role with three days a week in office (Tue/Wed/Thurs). What You Will Do * Serve as strong strategic thought leader and partner to Retail TTN leadership, enabling both short and long-term business value. * Lead efforts to synthesize new & existing learnings into actionable, value-generating market insights. * Oversee the design, implementation, and management of qualitative and quantitative research projects to support internal business objectives. * Oversee the efficient and effective dissemination of insights to key stakeholders. * Collaborate with senior leadership and cross-functional teams to identify research needs and influence strategic direction. * Collaborate with key disciplines along the innovation pipeline, from early idea generation, concept & product development and testing, to commercialization and post-launch learning. * Develop and manage the market research forecast, ensuring effective allocation of resources to maximize impact and efficiency. * Serve as advocate for the voice of the consumer/customer, ensuring insights and needs are at the forefront of strategic decision-making and brand initiatives. * Coach and actively develop direct reports, with a strong focus on fostering professional growth, building capabilities, and enabling knowledge sharing across the team to maximize individual and collective contribution. Key Talents * Ability to connect consumer insights to business context and brand growth strategies. * Possess natural curiosity to learn the business and market. * Self-starter with ability to manage multiple priorities in a complex environment. * Ability to be recognized as a trusted advisor for strategic thinking. * Proven ability to build and maintain relationships with key stakeholders. * Utilize knowledge synthesis and strong storytelling skills ...