Lifecycle Marketing Manager

The Lifecycle Marketing Manager is responsible for leading the strategy, planning, and performance of lifecycle and promotional messaging across email and push notification channels for US + CA. This role drives audience strategy, testing, and personalization initiatives to improve engagement, revenue, and customer lifetime value. This manager will partner cross-functionally with brand marketing, creative, merchandising, and technology teams. The ideal candidate will possess deep expertise and passion for lifecycle channels, audience segmentation, A/B testing, and personalization strategy, with a background in CRM or lifecycle marketing and an understanding of personalization at scale.

This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Lifecycle Marketing Manager...

• Develop and manage audience segmentation and channel frequency strategies across email and push notifications
• Collaborate with brand, creative, program and merchandising teams to develop and manage the comprehensive email and push notification content calendar.
• Build and maintain a channel roadmap, including A/B testing strategy and test plans
• Lead personalization strategy, including ownership of product recommendation programs
• Partner with leadership on forecasting and budgeting for channel performance
• Develop campaign briefs and provide strategic direction for email and push programs
• Own file growth strategy to drive subscriber acquisition and list health
• Serve as the primary point of contact for external vendors and personalization partners
• Provide and present regular hindsights on performance
• Manage day-to-day oversight of email coordinator and associate marketing manager to ensure accurate execution

What youll bring to the table

• Serve as the main point of contact for key marketing technology vendors, including Email Service Providers (ESPs), push notification platforms, and personalization partners, managing relationships and platform utilization.
• Experience using ESP tools, such as Salesforce Marketing Cloud and Moveable Ink.
• Strong knowledge of retail promotional tactics and customer messaging best practices
• Ability to manage and develop direct reports knowledge base and skill set across programs.
• Strong project management and communications skills - experienced in navigating across organizations and collaborating cross-functionally
• Possess analytic skills to generate and present comprehensive weekly and monthly channel performance reports.
• Demonstrated ability to prioritize workload and focus on activities that drive company sales, profitability, and return on investment
• A problem solver - ability and willingness to take on challenges and roll up the sleeves to make things work
• Has an own-it attitude - KPI oriented and willing to take on accountability
• Ability to create collaborative relationships, mediate disparate points of view, demonstrate professional maturity and promote a strong sense of teamwork
• Ability to represent the company to outside partners with integrity and professionalism

Wed love to hear from you if you have

• 5+ years of relevant marketing experience; email experience required, retail experience preferred
• Bachelors degree in Marketing, Advertising, Communications or related field preferred