Marketing Manager

Marketing Manager

RiverWoods is currently seeking an experienced Marketing Manager to join our dynamic Sales and Marketing team! At RiverWoods the Marketing Manager is responsible for leading multi-channel content development, digital marketing strategies, and community engagement efforts across our family of lifecare retirement communities. This role will wear many hats from content creator and campaign strategist to graphic designer and storyteller. The role will support lead generation, internal communications, recruitment marketing, and brand awareness. We are looking for a leader that can be collaborative with cross-functional teams within the organization as well as external partners to provide exceptional customer service.

Benefits:

• Medical and Dental Insurance, within 30 days of starting employment
• 403(b) Retirement plan with a company match
• Generous Earned Time off Policy
• 6 Paid Holidays, 4 Personal Days
• Wellness Programs
• Get paid daily! We've partnered with DailyPay, so you can work today and get paid tomorrow.
• On-site fitness opportunities
• Employee meal program
• Education assistance

Brand Marketing

• Lead development of innovative and attention-grabbing content across websites, social media, email newsletters, blogs, press releases, printed materials, and more.
• Create and maintain a strategic calendar to support brand awareness, sales goals, recruitment, and internal communications.
• Ensure consistency and standards in brand voice, design, and messaging across all platforms and communities.
• Stay up to date with industry trends, software, and best practices.

Digital Marketing + Lead Generation

• Strategize and optimize digital advertising (Google PPC, social ads), in collaboration with agency partners.
• Use SEO strategies and analytics tools to monitor campaign performance and improve conversions.
• Develop email drip campaigns and use automation to appeal to a wide audience.

Social Media Strategy

• Create influencer worthy content that drives leads, increases views, and grows social media followers.
• Manage daily posting, engagement, and monitoring across Facebook, Instagram, LinkedIn, TikTok and other social media platforms as directed.
• Stay ahead of trends and tailor content to reach prospects, families, recruits, and community members.
• Develop creative campaigns that showcase life and work at RiverWoods and foster a sense of connection.

Project Management

• Manage multiple marketing projects and campaigns simultaneously, from kickoff to completion.
• Create project timelines, assign responsibilities, and ensure deliverables stay on track.
• Collaborate across departments (sales, HR, leadership) to gather input and align objectives.
• Track progress, resolve issues proactively, and communicate status updates with stakeholders.
• Maintain organized project documentation, timelines, and calendars.

Graphic Design

• Create high-quality infographics, data visualizations, and presentations.
• Use design software such as Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat Pro)
• Maintain and ensure consistency with brand guidelines, publication standards, and best practices.
• Design or guide marketing collaterals such as brochures, signage, internal communications, and event materials.
• Provide creative direction, develop design strategies, and ensure all deliverables meet project deadlines.

Event Marketing + Recruitment Support

• Plan and promote prospective resident events, online workshops, and employee-facing events.
• Support recruitment marketing campaigns and employee communications in collaboration with HR
• Create engaging content for internal communication platforms such as newsletters, email campaigns, resident portal, and company intranet.

Public Relations + Community Engagement

• Write and distribute press releases; cultivate relationships with media contacts.
• Manage local sponsorships and partnerships in alignment with community relations and brand goals.

Multimedia

• Coordinate photo and video shoots. This can include storyboarding, casting internal models, and location scouting.
• Maintain a cloud-based media library.
• Produce and promote our digital newsletter, Table Talk TV : arrange filming, guests, manage timelines, oversee promotion and distribution.

Other

• Spend time in the communities as necessary to better understand our target audience (residents or employees)
• Participate in semi-annual marketing walk-thrus at the community, maintaining a record of notes and action items
• Sense of humor is a must

• Bachelors degree in Marketing, Communications, or related field preferred.
• 5+ years of marketing experience. Senior living, healthcare, or mission-driven marketing preferred .
• Creativity and skill in crafting and designing compelling written, visual, and multimedia content.
• Passion and fluency in social media strategy and tools. Experienced content creators or influencers encouraged.
• Excellent organizational skills and the drive to follow through on details.
• Ability to take initiative and work independently to meet key deadlines.
• Ability to produce high quality work while multitasking.
• Experience with platforms such as Google Analytics, Canva, WordPress, Mailchimp or HubSpot, Hootsuite, Constant Contact, Salesforce, Adobe Creative, video editors and social editing tools.
• Strong collaboration skills and the ability to work cross-functionally with different teams.
• Enjoy engaging with others, have enthusiasm for your role, and a great sense of humor.

WORK SCHEDULE: Generally, Monday through Friday from 8:30 AM to 5:00 PM, and as needed for special events that may fall into evening or weekend hours

RiverWoods is committed to providing the highest level of service and care to our residents and team members. As such, all employees are required to be fully vaccinated against COVID-19.

RiverWoods Group: Northern New Englands Largest Family of CCRCs

Three Communities, One Philosophy: Providing Community and Peace of Mind

Since 1994, every day we honor our founding premise: we are here to make things better. Everyone who works here, who serves on our board, who comes to live at one of our communities is connected to this concept. We are about making things better for people, every day. We believe that growing older should enhance, not diminish, the opportunity for a productive and rewarding life.

Each member of our team plays a critical role in achieving our mission: to create community and provide peace of mind to our residents. At RiverWoods, you will have the opportunity to work in a bright, attractive and vibrant community and enjoy a thriving long-term career.

If youre looking for work that has meaning, purpose, and a future then RiverWoods is for you.