Digital Marketing Intern

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. **Summer Intern - Digital Marketing** **Testing & Scaling Personalization Initiatives Throughout the Buyers Journey** **The Role:** **The** **Digital Marketing Intern** **is a great opportunity to gain hands-on experience in business-to-business (B2B) digital media, marketing automation, and personalized customer engagement strategies. Sitting within the Digital Marketing team, you will explore innovative ways to enhance** **media-to-nurture personalization** **and drive more effective lead engagement. You will also help** **optimize Conversica AI-driven follow-ups** **, ensuring a seamless and engaging prospect journey. Expect to work on real-world marketing initiatives, collaborate across teams, and gain exposure to the latest trends in** **media personalization, automation, and conversion optimization** **.** **Your Contribution:** **Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and Just Do.** **These are the behaviors you'll need for success at Logitech. In this role, you will:** + **Enhance Conversica AI Engagement** + **Support the management and optimization of** **Conversica AI-driven lead follow-ups** **.** + **Develop** **customized conversation streams** **to better engage prospects based on their interests and interactions.** + **Analyze performance metrics and recommend improvements for increased lead conversion.** + **Integrate Media and Email Personalization** + **Sync** **paid media channels (search, social, display, etc.)** **with email nurture programs and landing pages to ensure a** **cohesive, personalized user experience** **.** + **Assist in the** **creation of personalized creative assets** **and messaging tailored to audience segments.** + **Collaborate with internal teams to ensure alignment across digital touchpoints.** + **Optimize Conversion Landing Pages** + **Assist in** **developing and refining media conversion landing pages** **, incorporating personalized elements to improve user engagement and conversion rates.** + **Work with design, content, and brand teams to ensure a seamless, high-quality experience for visitors.** + **Analyze landing page performance and provide data-driven recommendations for optimization.** **Key Qualifications:** **For consideration, you must bring the following minimum skills and behaviors to our team:** + **Passion for** **digital marketing, media personalization, and marketing automation** **.** + **Strong analytical mindset with the ability to interpret** **marketing performance data** **.** + **Basic knowledge of** **marketing automation platforms** **(Conversica, Marketo, Sales Force, etc.) is a plus.** + **Familiarity with** **paid media platforms** **(Google Ads, LinkedIn Ads, Content Syndication, etc.).** + **Excellent communication and collaboration skills.** + **Self-starter with a** **problem-solving mindset** **and a keen interest in learning.** **In addition, preferable skills and behaviors include:** + **Experience with** **landing page optimization and conversion rate strategies** **.** + **Understanding of** **personalized content creation** **and audience segmentation.** + **Ability to** **work cross-functionally** **with marketing, design, and sales teams.** + **Comfort with** **navigating dynamic and evolving marketing technologies** **.** **Education:** + **Currently pursuing a** **Bachelor's or Master's degree** **in Marketing, Business, Digital Media, Data Analytics, or a related field.** + **3-4 years completed in a relevant major preferred.** **What You'll Gain** + **Hands-on experience in** **AI-driven marketing automation** **and lead engagement.** + **Exposure to** **cross-channel media integration** **for a seamless customer journey.** + **Practical knowledge in** **conversion rate optimization** **and digital personalization strategies.** + **Mentorship and networking opportunities within a fast-paced marketing team.** + **Experience working on international campaigns, collaborating with teams across different regions to tailor strategies for diverse global markets.** **This is a unique opportunity to work at the intersection of** **media, AI-driven automation, and digital personalization** **, gaining valuable experience in modern marketing practices.** **Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it.** **As a company, we're small and flexible enough for every person to take initiative and make things happen. But we're big enough in our portfolio, and reach, for those actions to have a global impact. That's a pretty sweet spot** **to be in and we're always striving to keep it that way.** This position offers an hourly rate typically between $27.00 hourly- $33.00 hourly commensurate to the level of degree program in which an applicant is actively enrolled. **All qualified applicants will receive consideration for** **employment without** **regard to race, sex, age, color,** **religion, sexual** **orientation, gender** **identity, national** **origin, protected veteran status, or on the basis of disability.** **_If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-510-713- 4866 for assistance._** Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +... for assistance and we will get back to you as soon as possible. Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +... for assistance and we will get back to you as soon as possible.