Vp Jobs

Director of Marketing

Excellent Opportunity for an experienced Marketing Professional with a strong background/emphasis on Communication

The Company

Founded in 1990, JAMBA JUICE® (NASDAQ:JMBA) is the leading blender of fruit and other naturally healthy ingredients. Jamba Juice is the nation’s leading retailer of blended fruit beverages with more that 730 stores in two dozen states. Jamba Juice locations include freestanding units as well as on-site kiosks in high traffic areas, such as college campuses, gyms, grocery stores and airports. Jamba is partnered with Nestle, the world’s largest food and beverage company, to develop and distribute a line of ready-to-drink juices and smoothies.  Headquartered in Emeryville California, Jamba Juice has over 10,000 employees.

Job Responsibilities

• Reporting directly to the SVP-Brand Development, the Marketing Director will be responsible for:
• Working with SVP-Brand Development, and other cross-functional partners to develop overall long-term and short-term marketing strategies
• Understanding our customer segmentation and the customer lifecycle in order to create and execute successful marketing programs designed to acquire new customers and increase visitation frequency of existing ones
• Creating and delivering integrated strategic marketing solutions (based on consumer insights, competitive intelligence, and industry trends) that strengthen Jamba’s market distinction and competitive position
• Developing and executing customer acquisition efforts to maximize reach, including determining appropriate distribution channels and mix of marketing methods: email, online marketing, outdoor, PR, etc.
• Working closely with Product Marketing to develop acquisition strategies for new product launches.
• Providing creative design, branding and editorial leadership and project management for all marketing communications across all media, including website, email, in-store collateral, outdoor media, online social media, etc
• Maximizing all marketing efforts through close management of the Jamba marketing team and our agency partners
• Providing analysis and insight to produce successful marketing programs and improve efficiency and communicating recommendations successfully to senior management
• Managing marcom processes and infrastructure, e.g., project review, legal input and approval, archiving, and distribution
• Contributing to the career development of junior department members via direct management of select team members as well as indirect leadership of other members
• Developing, overseeing and actively managing the annual and seasonal marketing budgets

• 12+ years of retail marketing experience with 3-5+ years in a Director-level marketing management role with a retail brand
• The strong leadership and communication skills necessary to influence company strategy.
• An understanding of the Jamba brand and a personal passion for and commitment to healthy living
• Ability to manage multiple projects simultaneously, prioritize effectively, adapt flexibly to changing priorities, and meet deadlines within a high-speed environment
• Self-motivated and able to drive and run programs independently.
• Highly resourceful; not dependent on large corporate staffs and resources to achieve results.
• Extensive experience in translating vision/mission of the brand into actionable, quantitative plans and proven ability to drive strategic execution across all outbound marketing disciplines.
• Brings a wide range of consumer marketing experiences: online and offline acquisition, email marketing, event marketing, loyalty, PR, viral/social media, etc.
• Obsessed with measuring campaign results and impact; strong analytical skills to model impact of potential marketing promotions, test programs, track results and evaluate marketing campaigns for success.
• Strong graphic and brand aesthetic.
• A deep understanding of consumer research principles.
• Strong inter-personal skills with proven track record of forging excellent relationships at multiple levels of an organization.